Challenge: When the Lofts of Merchants Row first came to us over three years ago, they needed help renting out their apartments and lofts in downtown Detroit. They needed to improve the quality of their website’s traffic by better targeting people likely to convert into residents of one of their lofts.
Result: With their desire to focus on potential renters in the area, we developed a local SEO strategy that would help increase relevant traffic to the site. First things first: we had to optimize their site’s content. We conducted in-depth keyword research that focused on identifying keywords for high search volume as well as long-tail keywords that are more likely to lead to conversions. Next, we tackled the content and meta tags to make sure the site was correctly targeting the high-value keywords our research identified. After completing the on-page SEO work, we upgraded the quality of the links to the site and increased the number local citations to improve their presence on Google Local.
The ROI of our work became evident rather quickly, as they began ranking well in organic search results as well as in Google Local. Our efforts yielded a top placement in Google Local for the client as well as a 105% increase in organic site traffic based on search results from the various keywords we targeted. This increase in page views has helped the Lofts of Merchants Row increase conversions by more than 550% since signing on with Next Level Technology.