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Internet Marketing News

Get regular updates on the latest web design trends, social media, and of course, tips and tricks for successfully marketing your company and website. You can browse our extensive number of posts by category or you can simply check in on us when you have a question or curiosity. Send us a message if you have any questions.

Web Content Category

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How to Select Holiday Keywords for SEO

The holidays are the busiest shopping season of the year, so it’s only natural that businesses would want to capitalize on the frenzy of spending to boost annual sales totals. Of course, there’s a lot of competition to grab consumer attention, and businesses that want to succeed need to create a solid strategy to beat [...]

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How Can Custom Software Development Help Your Business Scale?

One of a business owner’s primary goals is figuring out effective ways of cuttings costs while yielding higher returns. When it comes to software, it may be tempting to use third party applications rather than hiring a developer to create something specifically suited to the specific needs of a business. However, this line of thinking [...]

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How Do You Know If Your Website Has Been Hit With a Google Penalty?

There are any number of reasons why Google might penalize a website. For one thing, the preeminent search giant has been cracking down on black hat SEO over the last several years, with more and more targeted algorithms to weed out offenders using tactics like keyword stuffing and linking schemes to put their content in [...]

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5 Tips to Help Boost Your Google Shopping Results

Google Shopping is yet another way in which you can advertise your e-commerce business and funnel targeted traffic to your website. However, you have to make sure you’re using this tool to your greatest benefit so that you’re not flushing your advertising budget down the drain. If you’re simply not getting the results you want [...]

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4 Ways to Use Live Chat on Your Website to Improve Conversion Rates

Websites have provided consumers with an easy means of finding products, services, and brands that offer exactly what they’re looking for in practically the blink of an eye. One thing that has long been lacking in this equation, however, is the human touch and immediate personal service that exist when a customer walks into a [...]

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5 Ways to Improve Your Mobile User Experience

While it may seem obvious that mobile phone usage is more prevalent than at any other point in history, taking this fact for granted can literally tank your business. Make no mistake, today’s social environment is characterized by expediency and instantaneity, both of which are epitomized in the mobile user experience. This influx of usage [...]

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6 Best Practices for Optimizing Your Blog

Optimizing your blog is akin to walking a very fine line. On the one hand, you want to post active and engaging content that will capture the interests of a target audience. On the other, you want to optimize your posts so they show up in search results. Failing at the latter while succeeding at [...]

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How Your Brand Can Utilize Location-Based Marketing

In today’s business environment, well-timed and pertinent messages are more essential now than they have ever been. Consider complaints revolving around the endless barrage of messages many consumers receive on a daily basis. Much of this is due to poor marketing strategies. Had the brands in question only utilized location data to optimize engagement, they [...]

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5 Easy and Effective Ways to Get Customers to Review Your Business Online

There’s no denying the power of the online arena to increase visibility and boost sales, but with more and more shoppers letting their fingers do the walking, online reviews have become an essential tool for encouraging patronage. Businesses that have high consumer ratings and rave reviews are going to attract more customers than competitors with [...]

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5 Effective Ways to Drive Targeted Traffic to Your Site

Once upon a time, about a decade ago, there were very few barriers to driving traffic to your site. That said, getting targeted traffic has never been an easy undertaking, and advances in search engine algorithms, paired with growing competition, have made the prospect even harder these days. What can you do to drive targeted [...]

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